This hypothetical rebranding project re-imagines the Academy Museum of Motion Pictures by bringing the art of film-making down from the celebrity, high-society level of "the Oscars" to a more accessible level of the average movie-lover.
My first step in this brand redesign was putting together a brand book. This book provides an in-depth look into the ins and outs of the brand, explaining why different elements are designed the way they are, how to use them, and how not to use them.
With the word mark, flexible logo, and icon that were designed, there is an endless amount of visual applications that can be developed. Printed media, signage, and merchandise are just a few examples illustrated in the mock ups below.