BOUTIQUE REBRAND

In 2024, I had the opportunity to revamp my friend, Sarah Dankhoff's branding for her boutique Wildfire Hygge Goods in my hometown of Hamilton, Ohio. The branding is largely based on her original brand design done by Lemon Grenade, another local design business. However, as Sarah's business grew and evolved, she felt she needed something more classic and timeless to go with her maturing brand. That's where I got to step in.

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Sarah loved the idea of using the font "Georgia" for all of her branding, and I agreed. My biggest task was taking the W with the little flame motif from her original branding package and making a newer, sophisticated version. We absolutely loved the finished product.

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Lastly, I got to do some branded illustrations, which is of course my favorite part! I created an illustration of the storefront to use for different purposes, but mainly to go on the bags, and I absolutely love it! I also did a collection of sketches for the business's website, that are now also part of Sarah's shipping packaging.